DUJA
DUJA was built from the ground up to solve the friction Arabic merchants face with fragmented commerce tools. From localized storefront rendering and multi-branch inventory to digital products, custom delivery logistics, and granular RBAC, DUJA delivers a unified, production-grade commerce infrastructure.
Product Screens & Flows
Approximate engineered interfaces & flows
System Scope
Storefront + Admin + Operations
Architecture
Isolated merchant environments
Market Focus
Native RTL & regional logistics
Engineered DUJA Core Interfaces
DUJA Platform Architecture & Public Landing
High-conversion Arabic landing experience highlighting the 0% commission promise, unified commerce OS value proposition, and native RTL design system.
0% Commission Engine / RTL Native
Executive Overview
DUJA is a comprehensive commerce operating platform engineered specifically for Arabic merchants. It unifies high-conversion storefronts, merchant management dashboards, multi-currency processing, local shipping routing, customer lifecycle tracking, and analytics into a cohesive system.
Visit Live Platform ↗The Core Challenge
Most global commerce platforms treat Arabic as an afterthought with reversed translations and lack native support for regional cash-on-delivery workflows, local courier dynamics, and multi-tenant operational complexities.
Engineering Approach
We architected DUJA with a multi-tenant relational schema on PostgreSQL and Prisma, a modular NestJS API layer for business logic, and a Next.js App Router frontend for blazing-fast server-rendered storefronts and responsive merchant management.
The Solution
A robust SaaS ecosystem supporting over 20 core business modules: inventory, categories, digital products, booked services, discount matrices, order fulfillment pipelines, customer profiles, dynamic content blocks, marketing automations, and granular role-based access control.
Key System Features
Unified Merchant Dashboard
Real-time visibility over sales volume, fulfillment states, inventory alerts, and customer activity.
High-Speed Storefronts
Server-rendered, SEO-optimized Arabic shopping interfaces designed for frictionless checkout.
Operations & Delivery Routing
Dynamic zone-based shipping, driver dispatching, status tracking, and fulfillment workflows.
Digital Products & Services
Instant delivery of license keys, files, and scheduled appointments alongside physical merchandise.
Discounts & Marketing Engine
Tiered coupon systems, percentage discounts, minimum spend thresholds, and promotional banners.
Multi-Role RBAC & Audit
Granular access delegation for store managers, inventory clerks, delivery staff, and accountants.
Architecture Highlights
Strict tenant isolation via PostgreSQL relational indexing, ensuring data security and query efficiency.
Headless architecture allowing distinct scaling profiles for public merchant stores and heavy admin operations.
Playwright end-to-end testing coverage across critical checkout flows, order lifecycle, and admin auth.